We are looking for an Email marketing manager who will be responsible in managing the organization’s email marketing campaigns and maximizing revenue opportunities from the companies CRM and customer database. In order to execute such work demands, the following key duties and responsibilities of an Email marketing manager:
- Analyze current email marketing campaigns and making recommendations for improvement.
- Manage trigger email campaigns throughout the customer lifecycle to maximize sales.
- Manage the companies email campaigns and communicating company brands through email marketing.
- Carrying out segmentation of the database and implementing remarketing strategies.
- Tracking and reporting on email campaigns in order to guide improvements.
- Ensuring all email campaigns comply with current email best practice in the industry.
- Working closely with the Head of CRM to develop a clear CRM strategy.